HILO, Hawai'i – The University of Hawai'i Bookstores announced the opening of a second NIL (Name, Image and Likeness) online store to support its Hawai'i Hilo student-athletes. This new shop will features officially licensed Hawai'i Hilo Vulcans merchandise customized for each participating student-athlete.

Powered by Athletic Solutions, the NIL store gives student-athletes the opportunity to open and promote their own personalized online store. Fans will be able to browse and purchase these items and directly support their favorite Hawai'i Hilo athletes. With every purchase, Vulcans student-athletes receive direct payments from the sale of their merchandise.

"Hawai'i Hilo Athletics is excited to partner with Athletic Solutions and the UH Bookstore that will benefit our student-athletes as it relates to monetizing their name, image and likeness. At the same time, this collaboration broadens our presence and Hawai'i brand," Hawai'i Hilo director of athletics Patrick Guillen said.

Athletic Solutions works with student-athletes at universities and colleges around the country with online stores at more than 170 campuses, including UH Manoa.

"We're excited to partner with Athletic Solutions and offer our athletes a store where their fans, family and friends can shop for their customized merchandise that directly support them," UH Bookstore director Tricia Ejima-Zane said.

The NIL stores offers more than 150 different styles including headwear, tees, fleece and accessories from various brands in the collegiate space — all with the specific student-athletes name, image and likeness represented. The offerings of colors, styles and graphics are almost unlimited.